Free Shipping Within USA and Canada: The Benefits for Online Shoppers 1

Free Shipping Within USA and Canada: The Benefits for Online Shoppers

The rise of e-commerce has made shopping easier and more convenient. With just a few clicks, shoppers can purchase the items they need and have them delivered to their doorstep. However, the cost of shipping can be a deterrent for many consumers, especially when they are making purchases from overseas. The good news is that several online retailers now offer free shipping within the USA and Canada, which has resulted in several benefits for shoppers and the economy.

Increased Online Sales

Free shipping has been proven to be a powerful incentive for online shoppers. According to a study conducted by the Walker Sands Communications, 9 out of 10 online consumers say free shipping is their top incentive to shop online more often. In fact, offering free shipping can increase online sales by up to 50%. This is because shoppers feel like they are getting a better deal when they don’t have to pay additional shipping costs.

Increased Customer Loyalty

Free shipping not only attracts new customers, but it can also increase customer loyalty. When online buyers have the option to get free shipping, they tend to make repeat purchases from the same retailer. It creates goodwill between the consumer and the retailer, making shoppers feel valued and appreciated. Therefore, offering free shipping can lead to customer retention and increased brand loyalty.

Decreased Cart Abandonment Rates

Cart abandonment is a major hurdle for e-commerce retailers. It’s when a shopper adds items to their shopping cart but doesn’t complete the transaction. It’s a common problem, with as many as 75% of online shoppers abandoning their carts before making a purchase. One of the top reasons for cart abandonment is high shipping costs. However, offering free shipping can reduce cart abandonment rates significantly. A study by Statista found that 54% of US online shoppers would abandon their carts if they discovered shipping costs were too high, which is a significant loss for businesses. Therefore, by offering free shipping, online stores can lower cart abandonment rates and increase sales.

Improved Customer Experience

Free shipping is not only a financial benefit, but it’s also a convenience benefit for shoppers. By offering free shipping, retailers can provide a better shopping experience for customers. It means that shoppers don’t have to worry about extra costs, and they can enjoy a hassle-free shopping experience. This is especially important during the Covid-19 pandemic, where more people are shopping online than ever before. Therefore, free shipping can be a competitive differentiator in the online retail industry.

Increased Economic Growth

Free shipping has several benefits for the economy as well. By offering free shipping within the USA and Canada, retailers can encourage people to shop locally. This means that more money is being spent within the country, which can lead to increased economic growth and job creation. Additionally, it can also lead to reduced greenhouse gas emissions from transportation as goods are shipped within the same country, reducing the carbon footprint of e-commerce.


Free shipping within the USA and Canada has numerous benefits for both shoppers and the economy. It can increase online sales, customer loyalty, and improve the customer experience. Additionally, it can reduce cart abandonment rates and encourage people to shop locally, leading to economic growth and job creation. Therefore, it’s a win-win situation for both retailers and consumers alike. To achieve a comprehensive learning journey, we suggest this external source packed with supplementary and pertinent details. custom stickers, discover new perspectives on the subject covered.

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